GRAHAM FURLONGBOULDER,CO/MT
BUSINESS INCUBATION, TRANSFORMATION & ADVISORY.
INTRODUCING FRONTIER TECHNOLOGIES TO THE WORLD.
The world and its subcultures are constantly shifting, and alongside this, radical new technologies are being formed. The art lies in bringing these two forces together to create a fusion of opportunity. The product becomes widely adopted and human potential expands.
This is the focus of my work: helping companies, startups, and university labs overcome the customer resistance that comes with launching anything new, radical, and different. I achieve this through an expert blend of brand strategy, narrative development, product innovation, and market-entry campaigns.
Pioneers at Google, Mozilla, Microsoft, Lyft, and Alphabet's Moonshot Factory have trusted me with their most important endeavors. Drop me an email to collaborate.
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01 GOOGLEVENTURE CREATION
TRANSFORMING A $2.6 TRILLION MARKET INTO A DYNAMIC MACHINE.
"Hey Graham, what’s the future of the automotive industry?" That’s how it started—a provocative question that sparked a rigorous investigation into the shifting dynamics of a $2.56 trillion market.
Through a five-step approach, we pushed the boundaries of possibility to invent the next transformative platform—one that would inject fresh energy into a stagnant category in search of momentum.
Leveraging advanced technologies, including Artificial Intelligence, Computer Vision, Machine Learning, and Cloud Computing, we conceived ten radical ideas centered around eight macro dynamics. Following further creative development and feasibility studies, we carried two ideas forward into prototype development and validation.
One of the ideas selected was the Mobility Engine. With the rise of alternative mobility methods (ridesharing, scooters, etc.) and decreasing car ownership among younger generations, we identified a way to bring new value to customers by organizing and orchestrating their entire mobility ecosystem—simplifying their lives. The Mobility Engine was invented to help car brands evolve their relationship with customers: shifting from car sales to mobility sales—a complete reimagination of the category space and an expansion of the long-term customer relationship.