GRAHAM FURLONGBOULDER,CO/MT
VENTURE BUILDER, STRATEGIC LEADER
& BUSINESS ADVISOR.
INTRODUCING NEW TECHNOLOGIES TO THE NEW WORLD.
The world and its subcultures are constantly shifting. Alongside which new technologies are being formed. The art is bringing the two together to create a fusion of opportunity. The technology becomes widely accepted and human potential expands.
This is the focus of my work—introducing technological advancements to create a human advantage. I collaborate with CEOs, entrepreneurs, scientists, technologists, venture capitalists, universities, and private equity firms to incubate and introduce new technologies that drive massive value creation for both investors and humanity.
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01 GOOGLE
TRANSFORMING A $2.6 TRILLION MARKET INTO A DYNAMIC MACHINE.
“Hey Graham, What’s the
future of the automotive industry?” that’s how it started, a provocative question
that kickstarted a rigorous investigation.
Read moreVenture
Creation
02 LVMH
INVENTING AN AI AGENT TO USHER IN THE FUTURE OF SHOPPING.
“What’s the future of luxury shopping for digitally native generations?” This was the challenge posed by LVMH, the world’s largest luxury goods holding company—a $339 billion group that owns over 75 luxury brands.
Read moreAI Agent
Invention
03 ROYAL COLLEGE OF ART LONDON
COACHING THE NEXT GENERATION OF VENTURE BUILDERS.
I was invited by the Royal College of Art London, the world's leading art and design university, to teach my narrative-building methods.
Read moreCoaching &
Mentorship
04 X,MOONSHOT FACTORY
REINVENTING GLOBAL SUPPLY CHAINS BY GIVING EVERY PACKAGE A VOICE.
The Moonshot Factory had a big dream: to improve how we move the world’s goods. They had gathered the brightest data minds, but they were missing something crucial - a story.
Read moreStrategic
Narrative
05 LYFT
INTRODUCING AMERICA TO RIDESHARING: A BRIGHTER WAY TO ROLL.
"Say that again?" the founder of Lyft, Logan Green, shouts across the table during an early meeting at their SF HQ. I had just finished articulating a simple three-step playbook.
Read more
Growth
Playbook
06 L’ORÉAL
INVENTING AN AI AGENT TO ELEVATE DAILY BEAUTY ROUTINES.
L’Oréal dominates the beauty industry, but they are anything but complacent - they remain a pioneer. And that’s where this challenge began.
Read moreAI Agent
Invention
07 NEW BALANCE
RECLAIMING COMPETITION AS THE ULTIMATE TRAINING PROGRAM FOR THE HUMAN RACE.
New Balance had backed itself into a corner. Arriving late to the digital sports category, they had zero market advantage and no revolutionary technology to change the game.
Read more
Product
Positioning
08 MADE
THE MAKING OF A $25 MILLION CREATIVE POWERHOUSE.
In its first year, Made reported a $200,000 loss and was hemorrhaging cash. By the second year, my business partners asked me to take charge of operations as President, CSO, and CFO.
Read more
Venture
Building
09 MOZILLA
RECLAIMING THE INTERNET: FOR THE PEOPLE BY THE PEOPLE.
Firefox was stuck in a game of one-upmanship. As an internet browser competing against Google Chrome and Safari, Firefox found itself locked into a narrow battle: "Who is faster?".
Read more
Business
Vision
10 MICROSOFT PHONE
LAUNCHING A PHONE TO SAVE US FROM OUR PHONES.
I know what you’re thinking: “Microsoft launched a phone?” We did, and it was an epic demonstration of challenging the category by rewriting the rules of selection.
Read more
Product
Launch
11 BMW DESIGN WORKS
INCUBATING A NEW CATEGORY OF PERSONAL VEHICLE FOR THE NEIGHBORHOOD.
A car that never leaves your neighborhood. That was the starting point. Club Car and BMW Design Works had spotted an opportunity: families were using golf carts off the course to run errands.
Read more
Product
Invention
12 WINDOWS 7
LAUNCHING THE FIRST SOFTWARE PRODUCT CO-CREATED WITH A BILLION PEOPLE.
Under attack from Apple’s highly celebrated Mac vs. PC campaign, Windows was losing both market share and mindshare. Our challenge? To breathe new relevance into a brand and product that people largely took for granted.
Read more
Product
Launch
13 MEET GRAHAM FURLONG
DRIVEN BY DISTINCTION.
Graham Furlong loves to build - businesses, products, and talent. He’s happiest with his sleeves rolled up, creating something meaningful. He passionately believes that businesses are dynamic, creative platforms.
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