GRAHAM FURLONGBOULDER,CO/MT
BUSINESS INCUBATION, TRANSFORMATION & ADVISORY.
INTRODUCING FRONTIER TECHNOLOGIES TO THE WORLD.
The world and its subcultures are constantly shifting, and alongside this, radical new technologies are being formed. The art lies in bringing these two forces together to create a fusion of opportunity. The product becomes widely adopted and human potential expands.
This is the focus of my work: helping companies, startups, and university labs overcome the customer resistance that comes with launching anything new, radical, and different. I achieve this through an expert blend of brand strategy, narrative development, product innovation, and market-entry campaigns.
Pioneers at Google, Mozilla, Microsoft, Lyft, and Alphabet's Moonshot Factory have trusted me with their most important endeavors. Drop me an email to collaborate.
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08 MADEVENTURE BUILDING
THE MAKING OF A $25 MILLION CREATIVE POWERHOUSE.
My first taste of entrepreneurship came when I joined Made as Chief Strategy Officer, six months after it opened its doors. Made was a national creative agency offering marketing, technology, design, and strategic consulting services. In its first year, the company reported a $200,000 loss and was hemorrhaging cash from a secondary retail business—to the tune of $500,000. By the second year, my business partners asked me to take charge of operations as President, CSO, and CFO.
Over the next six years, the business turned a profit year after year, achieving a Compound Annual Growth Rate (CAGR) of 243%. Revenue peaked at $25 million, with industry-breaking profit margins of 36%—far exceeding the standard 10–15%. This success led to acquisition attempts from major holding companies, and I was recognized as one of Colorado’s ten most influential business leaders.
The most rewarding part of building Made was recruiting and coaching exceptional talent—people who elevated the standard every day and went on to achieve remarkable success in their careers beyond the agency.
On a personal level, Made provided a platform to sharpen my business-building skills and test my ability to translate vision, talent, and operational excellence into massive returns and long-term value creation. It also instilled in me deep empathy and understanding for entrepreneurs—for anyone betting on themselves—something I continue to carry into my current ventures and collaborations.