GRAHAM FURLONGBOULDER,CO/MT
VENTURE BUILDER, STRATEGIC LEADER
& BUSINESS ADVISOR.
INTRODUCING NEW TECHNOLOGIES TO THE NEW WORLD.
The world and its subcultures are constantly shifting. Alongside which new technologies are being formed. The art is bringing the two together to create a fusion of opportunity. The technology becomes widely accepted and human potential expands.
This is the focus of my work—introducing technological advancements to create a human advantage. I collaborate with CEOs, entrepreneurs, scientists, technologists, venture capitalists, universities, and private equity firms to incubate and introduce new technologies that drive massive value creation for both investors and humanity.
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12 WINDOWS 7PRODUCT LAUNCH
LAUNCHING THE FIRST SOFTWARE PRODUCT CO-CREATED WITH A BILLION PEOPLE.
Windows is Microsoft’s flagship product. But under attack from Apple’s highly celebrated Mac vs. PC campaign, Windows was losing both market share and mindshare. Our challenge? To breathe new relevance into a brand and product that people largely took for granted—and often didn’t buy directly.
By embracing and amplifying Windows’ underlying truths—democracy and value—we gave meaning to an invisible operating system while simultaneously depositioning our competitor as elitist.
First, we neutralized Apple's attack campaign.
Apple had successfully positioned PCs as dull, outdated, and “for accountants.” We turned the conversation around by humanizing the Windows brand through the vibrant and eclectic voices of its billion users. With the launch of “I’m a PC,” we stripped Apple of its power—because it was no longer attacking just a product, but a strong, global community of proud users.
Continuing the momentum, we launched Microsoft’s largest update to Windows, and we did it again through the power of its users. A billion users had told us they wanted it faster, clutter-free, and more intuitive. In a word, simpler. And we listened. More than that, we acted.
We built hundreds of little improvements into 7, driving straight at simplicity and usability. This meant that Windows 7 wasn’t just the best Windows OS to date — it was living proof of the power of the PC community.
We shifted the entire narrative.
Now, to be a PC didn’t mean “I have a PC.”
It meant “I helped simplify the PC.”... “Windows 7 was my idea”
And who doesn’t like the sound of their own idea?